how to use Grow with Google to study digital skill

 Using "Grow with Google" to study digital skills is a straightforward and effective way to learn, given the wide range of free resources available. Here's a concrete guide on how to leverage the platform for your digital skill development.

1. Identify Your Goals

Before you start, determine what you want to achieve. "Grow with Google" offers content for various levels and purposes.¹ Ask yourself:

• Are you looking to enhance your current job skills? For example, learning to use Google Analytics for marketing or Google Sheets for data analysis.²

• Are you trying to switch careers? You might want to explore the Google Career Certificates in fields like IT Support, Data Analytics, or Cybersecurity.³

• Are you a small business owner? The platform has resources for building an online presence, running online ad campaigns, and managing your Google Business Profile.⁴

• Are you a student or educator? There are specific programs like "Applied Digital Skills" for classroom use.⁵

2. Navigate the "Grow with Google" Platform

Once you have your goals, go to the official "Grow with Google" website.⁶ The site is designed to help you find the right resources quickly.

• Browse by Topic: Look for categories like "Grow your career," "Grow your business," or "Learn about AI." This will filter the content to match your interests.

• Explore Courses and Programs: The site features a variety of learning formats, including:⁷

  • Google Career Certificates: These are in-depth, self-paced, and paid programs offered through Coursera.⁸ They are designed to take a beginner to a job-ready professional in a high-demand field.⁹ Completing these earns you a professional certificate to add to your resume.¹⁰

  • Short Courses & Tutorials: These are often free and focus on specific skills.¹¹ For example, you might find a one-hour course on "Fundamentals of Digital Marketing" or a tutorial on using Google Ads.¹²

  • Live Workshops and Webinars: "Grow with Google" often hosts free, live events led by experts.¹³ This format allows you to ask questions and learn in a more interactive setting.

  • YouTube Channel: The "Grow with Google" YouTube channel offers a vast library of video tutorials, tips, and interviews with professionals.¹⁴ This is a great resource for visual learners or for quick, targeted learning sessions.

3. Start Learning

Choose the format that best suits your learning style and time commitment.

• For foundational knowledge: If you're a beginner, start with the free, shorter courses or video series. For example, the "Fundamentals of Digital Marketing" course on Skillshop is a great place to begin.¹⁵

• For hands-on skills: Use the "Applied Digital Skills" program to learn practical skills with real-world projects.¹⁶ You'll learn by doing, which is essential for mastering digital tools.

• For a career change: Enroll in a Google Career Certificate program.¹⁷ These are comprehensive and often include a capstone project and connections to an employer consortium.¹⁸

4. Leverage Related Google Tools

As you learn, apply your skills using other Google services. "Grow with Google" is interconnected with many of Google's products, allowing you to practice what you've learned.

• Google Analytics: If you're learning digital marketing, set up a Google Analytics account for a website (even a personal blog) to practice analyzing user data.¹⁹

• Google Ads: If you're learning about online advertising, you can get certified in Google Ads through Skillshop and practice creating your own campaigns.²⁰

• Google Workspace: For productivity and collaboration skills, use Google Docs, Sheets, and Slides in your daily work or projects.²¹

By using "Grow with Google" in this systematic way, you can effectively build and demonstrate in-demand digital skills, whether for personal development, career advancement, or business growth.